ResearchMoz.us include new market research report" Carbonated Soft Drinks - US - June 2013" to its huge collection of research reports.
Carbonated soft drink manufacturers are faced with a challenging marketplace in which they are battling not only to retain current users who are being encouraged to make healthy choices, but also to regain consumers who have already sought out alternatives. Companies are hedging bets on multiple packaging sizes, flavor innovations, and reduced-calorie formats to give consumers the variety that fits their personal preferences and lifestyles.
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Some questions answered in this report include:
What can the industry do to improve its image in difficult times?
What new occasions or opportunities are available for soft drinks?
Can slumping sales of diet soft drinks be reversed?
What is the next emerging soft drink alternative segment?
Scope and Themes
What you need to know
Definition
Data sources
Sales data
Consumer survey data
Advertising creative
Abbreviations and terms
Abbreviations
Terms
Executive Summary
Overview
The market
Price increases help to avoid flat carbonated soft drink sales
Figure 1: Total U.S. sales and fan chart forecast of carbonated soft drinks, at current prices, 2007-17
Diet soft drinks suffering from worst volume declines, seltzer a bright spot
Figure 2: Total U.S. retail sales of packaged carbonated soft drinks, by segment, at current prices, 2010 and 2012
Market factors
Soda bans place fresh pressure on an industry already under fire
Population growth among racial, ethnic groups could boost industry
Households with children decline at the same time as volume consumption drops
Figure 3: Net purchase of carbonated soft drinks, by intended audience, March 2013
Retail channels
Price, convenience drive retail channel choice for carbonated soft drinks
Key players
Three major CSD manufacturers continue to dominate market, despite declining sales
Figure 4: MULO sales of carbonated soft drinks, by leading companies, rolling 52 weeks, 2012-13
The consumer
Younger men most likely to purchase regular soft drinks
Figure 5: Purchase of carbonated soft drinks, by calorie level, by gender and age, March 2013
Name brand, flavor more important attributes for purchase than low price
Figure 6: Top three product qualities influencing carbonated soft drink purchases, by race and Hispanic origin, March 2013
Soft drinks losing their place as a favorite beverage, more apt to be a treat
Figure 7: Reasons for personal consumption of carbonated soft drinks, by favorite vs. treat, by generation, March 2013
What we think
Some questions answered in this report include:
What can the industry do to improve its image in difficult times?
What new occasions or opportunities are available for soft drinks?
Can slumping sales of diet soft drinks be reversed?
What is the next emerging soft drink alternative segment?
Scope and Themes
What you need to know
Definition
Data sources
Sales data
Consumer survey data
Advertising creative
Abbreviations and terms
Abbreviations
Terms
Executive Summary
Overview
The market
Price increases help to avoid flat carbonated soft drink sales
Figure 1: Total U.S. sales and fan chart forecast of carbonated soft drinks, at current prices, 2007-17
Diet soft drinks suffering from worst volume declines, seltzer a bright spot
Figure 2: Total U.S. retail sales of packaged carbonated soft drinks, by segment, at current prices, 2010 and 2012
Market factors
Soda bans place fresh pressure on an industry already under fire
Population growth among racial, ethnic groups could boost industry
Households with children decline at the same time as volume consumption drops
Figure 3: Net purchase of carbonated soft drinks, by intended audience, March 2013
Retail channels
Price, convenience drive retail channel choice for carbonated soft drinks
Key players
Three major CSD manufacturers continue to dominate market, despite declining sales
Figure 4: MULO sales of carbonated soft drinks, by leading companies, rolling 52 weeks, 2012-13
The consumer
Younger men most likely to purchase regular soft drinks
Figure 5: Purchase of carbonated soft drinks, by calorie level, by gender and age, March 2013
Name brand, flavor more important attributes for purchase than low price
Figure 6: Top three product qualities influencing carbonated soft drink purchases, by race and Hispanic origin, March 2013
Soft drinks losing their place as a favorite beverage, more apt to be a treat
Figure 7: Reasons for personal consumption of carbonated soft drinks, by favorite vs. treat, by generation, March 2013
What we think
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Issues and Insights
What can the industry do to improve its image in difficult times?
Insight: Continue education and outreach
What new occasions or opportunities are available for soft drinks?
Insight: Emphasize the possibility of pairing
Can slumping sales of diet soft drinks be reversed?
Insight: Continue to market to middle-aged consumers, especially men
What is the next emerging soft drink alternative segment?
Insight: Continue to push natural, yet bubbly options
Trend Applications
Trend: Collective Intelligence
Trend: Extend My Brand
Mintel Futures: Brand Intervention
Market Size and Forecast
Key points
CSDs continually losing sparkle with future sales slated to be flat
Figure 8: Total U.S. retail sales and forecast of carbonated soft drinks, at current and inflation-adjusted prices, 2007-17
Figure 9: Total U.S. retail sales of carbonated soft drinks, at current prices, 2007-17
Figure 10: Total U.S. retail sales and forecast of carbonated soft drinks, at inflation-adjusted prices, 2007-17
Fan chart forecast
Figure 11: Total U.S. sales and fan chart forecast of carbonated soft drinks, at current prices, 2007-17
Issues and Insights
What can the industry do to improve its image in difficult times?
Insight: Continue education and outreach
What new occasions or opportunities are available for soft drinks?
Insight: Emphasize the possibility of pairing
Can slumping sales of diet soft drinks be reversed?
Insight: Continue to market to middle-aged consumers, especially men
What is the next emerging soft drink alternative segment?
Insight: Continue to push natural, yet bubbly options
Trend Applications
Trend: Collective Intelligence
Trend: Extend My Brand
Mintel Futures: Brand Intervention
Market Size and Forecast
Key points
CSDs continually losing sparkle with future sales slated to be flat
Figure 8: Total U.S. retail sales and forecast of carbonated soft drinks, at current and inflation-adjusted prices, 2007-17
Figure 9: Total U.S. retail sales of carbonated soft drinks, at current prices, 2007-17
Figure 10: Total U.S. retail sales and forecast of carbonated soft drinks, at inflation-adjusted prices, 2007-17
Fan chart forecast
Figure 11: Total U.S. sales and fan chart forecast of carbonated soft drinks, at current prices, 2007-17
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